Oceanside, California Boudoir Photographer | Rebrand Launch 2019
NEW BRAND.SAME STOKE.
today is the day.
I am so so so so so excited to finally share all of this amazing-ness with you. I never blog, so you KNOW this is gonna be good if I am blogging it. I saved my rebrand launch date for this day because it is so special to me. Today marks one year since moving to Oceanside, California and opening up shop. The last year has been a complete whirlwind- a non-stop whirlwind. I’ve spoken about my journey a lot this year. I’ve always been one to remain as honest, humble, and authentic as possible. This past year has not been easy. It is never easy to pick up, move, and start over again- let alone across the country AND with starting a business over again. I knew that this 2018 move would be a game changer for me. I knew it would be an opportunity to really hit the ground running and go, start over, find my voice, sit in my power, and GROW. Ohhhhhh did I grow.
I HAVE NEVER FELT MORE CONFIDENT AND IN MY FREAKIN’ POWER THAN I DO AT THIS MOMENT.
This rebrand came at the most perfect time. Timing is everything. I have been focusing a lot over the past year on patience and trusting the flow of my life and the process. I trusted my ability to slow down and work meticulously. In the first few months of being in business in Oceanside, I studied marketing, ads, SEO, I made real life connections in my community- ANYTHING I could do to keep up my momentum. When I was shooting, I was working hard at slowly developing my own way of uniquely offering these sessions. I was focused on fine tuning my editing style. I was working towards finding my own voice.
I FREAKIN’ FOUND MY VOICE.
Simultaneously, at this same time, I was really focused on getting my connection to the ocean back. I worked really hard towards getting back into surfing and joining a local all women surf group. The same week I joined, a woman (who is now my surf sister + friend) reached out to me and I knew it was time to get myself a board and get back into it. The moment I took my board out for the first time, I felt this sense of freedom and thrill that I hadn’t felt in a long time. I felt safe. Surfing and my connection with mother ocean has been so healing for me, and it has truly allowed me to be a better human, photographer, wife, friend, etc.
much like being a photographer, The salt water is vital to my being.
Long story short, 2018 was my year to reflect + grow. I had this moment back in April where I really thought to myself, “Okay Carrie Anne. You’re really finding your style, your voice, and what makes you unique. It’s time to start manifesting a brand that reflects that.” Literally, a month or so later, I was mindlessly scrolling Instagram’s highlight feed and I was drawn to an image of beautiful light + clean design. I clicked on the image and was brought to Amavi Studio’s page. After looking through Emily’s site and work, I knew that there was a reason the universe brought me there (I never scroll the IG highlights). I am a very impulsive person, and I trust my instincts. I knew that this was the person I wanted to hire. I emailed her immediately + hoped and crossed my fingers that we would be the right fit and that she’d want to take my business on. Emily did a thorough investigation of my business, who I am as a human, and she crafted the most epic and perfect brand for me. IT IS SO ME. She was a dream to work with. REALLY. She made the entire process seamless and easy and she delivered my brand in a way that I never DREAMED. Okay, I am done rambling.
HERE IS MY BEAUTIFUL BRAND, BABY!
BEHIND THE LOGO:
“The Carrie Anne Kelly logo has been inspired by the ocean - free, powerful and calming. With pulling inspiration from your love for the water, this concept embodies a sense of free sexuality without feeling ashamed. We wanted your brand to feel sexy, empowering, raw and free, while still giving your clients a boutique, luxury vibe. It has been designed around the ocean’s peaceful journey, without being too ‘beachy’ or restricting you upon a move away from Oceanside.
We want your audience to feel confident, calm and strong while viewing your work + working with you during their journey. “ - Emily, Amavi Studio
BRAND INSPIRATION + STYLE:
IF YOU’VE MADE IT THIS FAR, THANK YOU.
I cannot wait to share more about my rebranding journey with Amavi Studio. It had been an absolute dream working with her & I cannot thank her enough for breathing life + fire into my business. She is amazing.